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"A lot of people don't pick up on the subtlety." In fact, Roman Clef , the name of the magazine that publishes the Cancer Man's story, is French for "novel of a key," a phrase that refers to the audience's understanding that actual people and events were used in a fictitious way

Our unique marketing strategy features painted illustrations and factual, romantic copy, as parodied on the Seinfeld TV sitcom airing on Netflix

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The analysis creates a picture of how these products are advertised on social media: the promotional posts for HTPs often highlight technical features of the products (n=89