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This redesign not only revitalized Marlboro but also set the stage for the rugged, masculine image that would later be cemented by the famous Marlboro Man campaign

A superior design would be a tax based on volume, as volume is a better proxy for the harm associated with consumption (the negative externalityAn externality, in economic terms, is a side effect or consequence of an activity that is not reflected in the cost of that activity, and not primarily borne by those directly involved in said activity

Smoke-free laws and tobacco-free policies not only reduce exposure to secondhand smoke, but also motivate and help tobacco users quit and prevent initiation of tobacco use

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