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"Offiziellecharts.de Eric Clapton Money and Cigarettes" (in German)

Many other unobserved mechanisms might explain the declining cigarette purchases, including changes in social norms or growing concerns about exposing others to passive smoking

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The following year, Burnett launched the Marlboro Man campaign, a series of ads featuring rugged cowboys and other macho men such as hunters and blue-collar types smoking Marlboros, and by the end of 1955 Marlboro sales had increased more than 3,000 percent