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However, under the Juvenile Justice (Care and Protection of Children) Act, 2015, whoever gives or causes to be given any child tobacco products (as well as other substances like alcohol and drugs), except on the order of a duly qualified medical practitioner, shall be punishable with rigorous imprisonment for a term which may extend to seven years and shall also be liable to a fine which may extend up to Rs 1 lakh

These products helped define the global perception of full strength cigarettes and remain everyday choices for smokers seeking consistency and bold taste

However, the 10s-E did not significantly increase positive affect and reduce negative affect, as the changes in these outcomes were negligible

Marketing campaigns in many regions continue targeting this demographic through branding, packaging, and product positioning