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Illicit tobacco remains a problem- stronger enforcement is required

Niagara (a privately-held company with around 7,500 employees working in more than a dozen bottling facilities) claims to have reduced the amount of plastic in their half-liter bottle by 60% since 1998, with similarly impressive reductions in their carbon footprint

Understanding the psychological impact of packaging allows manufacturers to tailor designs that resonate with target demographics, reinforcing the emotional connection between consumers and their preferred brands

The industry was able to fight off bans in the '70s and '80s and keep Congress at bay throughout the '90s, but it couldn't do anything about the stigmatization of smoking