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In 2012, it introduced B&H Switch, the markets first capsule variant, followed by B&H Platinum in 2018, the first premium tube filter in Bangladesh Today, Benson & Hedges offers a range of premium variants, including: These brands are positioned in the Aspirational Premium segment

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World Health Organization: 800

In Making a Mint, a marketing handbook for its retailers in Scotland, the company laid out suggestions for how to handle the ban including stocking up on JTIs new line of alternative products with distinctive tobacco blends plus product and pack innovations. The innovations included new cigarettes with holes in the filter for mentholated crushballs to be inserted, and menthol-infused papers for those who roll their own tobacco