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When I found that out, it was so horrifying
AN ILLEGAL PROMOTION Federal law prohibits promotions with endorsements and health claims Although Imperial's campaign does not display trademarks or other brand elements used in selling its VUSE brand vaping devices and liquids, there is little doubt that Clear the Smoke meets the definition of a promotion under the federal Tobacco and Vaping Products Act (TVPA): "a representation about a product or service by any means, whether directly or indirectly, including any communication of information about a product or service and its price and distribution, that is likely to influence and shape attitudes, beliefs and behaviours about the product or service." (s
CVS Healths leadership as the first major brand to sign the Quit Tobacco Pledge sends a powerful message to the advertising, marketing and public relations communities that engaging with an industry that makes billions by harming millions will cost you, said Robin Koval, CEO and President of Truth Initiative
Revision History 2022-07-29 Started
