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Forty percent of the audience engaging with BAT and Philip Morris marketing content on social media are young people under the age of 25, according to the report

Investing in Cronos Group as our exclusive partner in the emerging global cannabis category represents an exciting new growth opportunity for Altria, Altria Chairman and CEO Howard Willard said in a statement

The MPAA hasn't made any bold moves in this direction--though they are saying they take it into account--but now Congress, and now Disney, are picking up the cause

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