Beyond nicotine addiction, there are concerns about respiratory effects, associations with mental health conditions such as depression, and exposure to potentially toxic chemicals during critical developmental periods
Self-medication for mental health struggles Teens struggling with depression, for example, may turn to substances as a way to temporarily escape their internal state, which is why addressing co-occurring mental health concerns is critical
Another Truth Initiative study analyzing JUUL-related posts on Instagram found that more than half of Instagram posts about JUUL are youth- and lifestyle-focused, underscoring the importance of JUUL as a brand and as an eponymous product category in youth culture. In June 2018, JUUL Labs stopped featuring models and influencers on its Instagram, Twitter and Facebook accounts and implemented a social media policy to only feature former adult smokers who switched from combustible cigarettes to JUUL
The 2000s to Present Subtle Refinement and Brand Consistency In the 21st century, the Marlboro logo faced new challenges from advertising bans and plain packaging regulations