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One week smoke-free : Prevents a one-day reduction in lifespan

The findings have implications for anti-smoking policies, researchers noted

Most shocking are the consumer quotes provided in this document: The document explains that imagery reassures consumers about their choice to smoke, with evidence from the following quote from a consumers letter: Since using American Spirit cigarettesmy husband sees that his desire to smoke is as old and natural as humanity itself. Finally, even though the company itself is not owned or operated by Native Americans in any way, the document confirms that Natural American Spirit imagery also creates ties to American Indians, as a consumer is quoted as saying, incorrectly, I think its made by a Native American Company

The initiatives above may have contributed to New Yorks success in decreasing the number of smokers in the state