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The industry is driven by price point, and the cheapest stuff is usually what moves in the highest volumes. Optimizing that metric has been true for the entire lifetime of the industry and doesnt show any evidence of changing, adds Jikomes

Youd think Lorillard (LO) shareholders would be thrilled with getting $27.4 billion from Reynolds American (RAI) in the cigarette mega-merger finally announced after months of speculation

People who are young and/or inexperienced with smoking are more likely to use menthol than non-menthol cigarettes

VaPer (Virginia & Perique) Perique is a rare tobacco, originally only produced in St James Parish (Louisiana), but now produced elsewhere within the state of Louisiana