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Imperial Brands strengthens tobacco-free product range with Black Buffalo purchase Last updated: 09:42 27 May 2026 EDT, First published: 09:41 27 May 2026 EDT Imperial Brands PLC (LSE:IMB) shares reversed earlier losses to trade higher on Wednesday afternoon when the tobacco group revealed it will spent at least $150 million (111.6 million) buying US nicotine pouch company Black Buffalo

To promote their products, tobacco companies still spend roughly $1m per hour in America, or $8.2bn per year, on advertisements in convenience stores, discounts, coupons, at adult entertainment venues and through wholesalers

Smoking a cigarette is not like smoking marijuana

"This happens to be one of the largest cases, and they've been making a tremendous amount of money." Investigators say it's devastating for legitimate grocers and for the city and the state, which are losing millions in uncollected tax revenue