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This simple yet bold visual twist turned an everyday read into a powerful anti-smoking message

I tried the usual tactics such as cold turkey, moderation, steadily reducing the number of cigarettes a day to zero, or smoking cigarettes with so little nicotine and tar in them you pulled a cheek muscle trying to get a hit (you can if you cut off the ends of the filter!)

When this becomes a culture war argument, its easier that well lose sight of the kids, families and schools that are dealing with the real consequences, Day said

DON'T BE TOO HARD ON YOURSELF IF YOU FAIL Almost no-one quits smoking for good the first time