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Recent media reports and studies have documented the widespread use of social media to market tobacco products: As reported by The New York Times in August 2018, tobacco companies have paid social media influencers to promote cigarettes on platforms including Facebook, Instagram and Twitter as part of a marketing strategy documented in more than 40 countries

Example 1: How Much Nicotine is in a Marlboro Cigarette Marlboro cigarettes contain between 6 and 10.9 milligrams of nicotine per cigarette, which is lower than the US average of 11.9 to 14.5 milligrams

Going forward, all new projects that we commission with ratings of TV-14 or below for series or PG-13 or below for films, will be smoking and e-cigarette free except for reasons of historical or factual accuracy, said a statement shared with CNN by a Netflix spokesperson

The effect sizes were actually quite large and meaningful given the number of people who might be exposed to this marketing strategy. Duan and his colleagues analyzed data from a nationally representative sample of nearly 20,000 American adults that spanned a four-year period