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Americans who use nicotine deserve an orderly, reliable market in which they can confidently choose from a wide array of smokefree nicotine products that are high-quality, innovative, backed by rigorous research, made in FDA-inspected manufacturing facilities, and marketed and sold responsibly. The approval marks a major reversal after the FDA banned Juuls products in 2022, citing concerns over public health

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Once the problem reaches this stage, removing it can be a real challenge

After all, markets like China are essential if the e-cigarette market is to reach $10bn by 2017, as many analysts predict it will